April Fool’s Day is generally a big one for rogue media coverage. Sports stars, brands, media personalities and public relations firms all get in on the act, hoping for their stunt to go viral without too much brand damage as people are sucked in.
This year wasn’t quite as big, though, with April 1st falling on Easter Sunday. But there was still plenty of fun to be had, with 4-time F1 World Champion Lewis Hamilton taking the cake with his hilarious announcement.
Last year, the Brit said that he was retiring from F1 with immediate effect – this year, it was a shock switch to MotoGP.
And his Mercedes team even played along… vowing to return serve in 2019.
Over at McLaren, the team played off its famed fastidiousness – stating there had been panic when the squad realised the lake at the McLaren Technology Centre in Woking was 0.01mm less deep than it should be.
McLaren Automotive, the squad’s road-car division, went one step further with a series of posts detailing just how far the team goes for perfection.
At McLaren we believe in perfection. So much so that every single morning we measure every single part of the building, even the floor tiles, just to make sure nothing has changed. Learn more here - https://t.co/L9nmkoBQBc#McLaren #April1st pic.twitter.com/DTSObhH25n— McLaren Automotive (@McLarenAuto) April 1, 2018
There was even a YouTube video wrapping up the whole charade:
At Force India, the outfit’s intrepid leader, Vijay Mallya, announced the squad would become Brabham – complete with photoshopped car.
Former F1 sponsor Santander put Jenson Button at the heart of its new “Aqua Cycle,” with the Brit shown on a water bike on the Thames river in London.
Try our new Santander Aqua Cycle - we think you’ll take— Santander Cycles 🚲 (@SantanderCycles) April 1, 2018
to it like a duck to water. Available from 1 April. pic.twitter.com/91xOiVBG3x
There were also fake news stories, in Kenya getting a slot on next year’s calendar:
And former racer Pastor Maldonado becoming a driver steward in Bahrain:
He is back! https://t.co/WhIEnemayz— Andy Lutgen (@19andy90x) April 1, 2018